Studio i! was founded by the highly established hair artist Nenad Martinovic. Nenad believes in a personal touch and has a passion for details. He performs a delicious hair beauty ceremony that appeals to all senses.

The letter i can be read as EYE and as ME. Studio i! has an EYE for beauty, creativity and perfection. Studio i! is about ME experiencing peace and relaxation. Studio i! takes you away. Studio i! radiates creativity. Studio i! is a concept store based on the Shu Uemura philosophy.